Secret Compass is an adventure travel company, who specialise in pioneering expeditions to places generally perceived to be risky, for example unexplored jungle in Mozambique, or the mountains of Iraq and Afghanistan. As I personally have an interest in this kind of adventure, I felt compelled to help out.
Secret Compass already had a well-made site built in WordPress with a custom theme and dozens of plug-ins. The services I provided include:
Search Engine Optimisation
I conducted keyword analysis for the different tours on offer and home page. I also adjusted some of the HTML in the template to be more search engine-readable
New Template Features
The client wanted some new features adding to the already existing template, for example the media banner at the bottom of the home page. I created it in a way that meant the client could add new links to the banner without further assistance from me.
The client wanted to allow people to fill in application and booking forms on-line without having to print them off. The details are both saved to a database and also emailed directly to the company.
As a by-product of improving the HTML for SEO, the site also became more compatible with JS-disabled browsers.